When Priority Isn’t Really Priority

Qantas Premium Lounge Entry at Brisbane domestic airport
Qantas Premium Lounge Entry at Brisbane domestic airport. Image: Qantas.

Priority check-in, security and boarding lanes are normally a welcome reprieve from busy airport crowds. They’re designed to save travellers time and alleviate some of the main “pain points” associated with navigating through an airport. But sometimes – just sometimes – the “priority” queue is actually slower.

I flew out of the Qantas domestic terminal in Brisbane twice this week. The first time was at 6am on Tuesday morning, and then again on Wednesday afternoon. Since I’m eligible to use the Qantas Premium Lounge Entry, I headed over to that security checkpoint by default.

I ended up waiting almost half an hour to clear security in that line on Tuesday morning, and 15 minutes on Wednesday afternoon. Many of the travellers in those queues were visibly frustrated that it was taking so long.

At the Premium Lounge entry, there is only a single x-ray machine in operation. This wasn’t really adequate given the volume of passengers eligible for priority access.

In hindsight, it would have been much quicker just to use the regular security line. There was also a bit of a queue there, but there were more security lanes open so it moved faster.

Of course, that’s not to say that the “premium” entry is always slower. Outside of peak business travel times, it is indeed probably faster. And all things being equal, that line does tend to move a bit faster because the vast majority of its users are seasoned, “match fit” travellers who know what to do and won’t hold up the line.

Priority doesn’t always mean “faster”

I’ve often seen other examples of this phenomenon at airports. For example, the priority check-in line might be longer than the regular one, but some passengers still line up in the longer “priority” line by default.

I’m not too sure if this is just out of habit, or if it somehow makes people feel special. But if they wanted to get faster service, it would make more sense in these instances to avoid the priority line.

I’ve also seen plenty of examples where a priority boarding line for a flight is longer than the general boarding queue – especially on flights with lots of business travellers. If the airline implements priority boarding correctly, this shouldn’t matter as the entire priority line would be boarded first. But Qantas regularly fails to do this, boarding both the priority and general lanes simultaneously. In this case, “priority” boarding is actually slower.

When everyone has status, nobody has status

Qantas CEO Alan Joyce said this week that 30% of the airline’s passengers are eligible for lounge access. By default a similar proportion of passengers, on average, would also be eligible to use the priority check-in, security and boarding queues. And that percentage would be even larger at peak business travel times like weekday early mornings and evenings, as well as Sunday evenings.

This is one of the problems with airlines continuing to give away complimentary elite status extensions. These were completely justified and necessary during the heights of COVID, but at some point there are simply too many people with status. This leads to overcrowding in the lounges and diminishes the experience for those who’ve really earned their status.

If everyone has status, then everyone gets priority. Which means nobody actually has priority.

With all of this in mind, even if you’re eligible to use the priority lines, don’t just get on autopilot when you get to the airport. If the non-priority lane will be faster, don’t be afraid to use it! 😉

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 90 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include aviation, economics & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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Yes this is true, though the article doesnt really add much value or provide remedy to a very common observance.

Reply 2 Likes

"If everyone has status, then everyone gets priority. Which means nobody actually has priority."

Yep. When everybody is somebody, nobody is anybody.

Reply 3 Likes

Qantas 'priority bags' has never worked as far as I can recall even well before Covid.

Reply 10 Likes

Virgin and Qantas very much struggle with this ‘benefit’.

I’ve always wondered why Jetstar never tried and charged for the pleasure for some extra $$… Too hard basket probably.

Reply Like

I’ve always wondered why Jetstar never tried and charged for the pleasure for some extra $$… Too hard basket probably.

I rarely fly JQ so perhaps this wasn't standard procedure, but on a recent 787 SYD-MEL flight, those who'd paid for upfront seats in economy were given priority boarding at the same time as 'Business' class.

Despite the priority, all passengers arrived at their destination two hours late 🙃

Reply 13 Likes

I rarely fly JQ so perhaps this wasn't standard procedure, but on a recent 787 SYD-MEL flight, those who'd paid for upfront seats in economy were given priority boarding at the same time as 'Business' class.

Despite the priority, all passengers arrived at their destination two hours late 🙃

More time in F lounge?

Reply Like

More time in F lounge?

Frustratingly no! We were only informed of the delay after boarding. Some sort of engineering issue with loading bags. Then we got stuck on the tarmac for 45 minutes as a storm rolled in along with lightning near the airport.

I would have been delighted by the two hour delay if I could have spent that time continuing to sample the F lounge menu...

Reply 3 Likes

Virgin and Qantas very much struggle with this ‘benefit’.

Ha ha maybe, but we know that Qantas seems to struggle with it quite a bit more than Virgin does. In my 20 flights with Virgin since they made me platinum in January with the status match, I think there’s been a priority boarding fail just the once in that time, in Melbourne. My single Qantas flight during that time, Hobart to Melbourne well, have a guess 😊

Reply 5 Likes

Unless the standard line at security in Adelaide is unbearable, do not use the priority lane at Adelaide Airport. Their screeners are woeful. Take forever.

Reply 3 Likes

Excessive status extensions felt hard this week. SYD Dom J lounge was absolutely packed on Wednesday evening to the point I couldn't find a seat and walked out after a couple of quick laps. Felt like more than 30% of flyers that evening were in the J lounge alone.

Reply 1 Like