Air New Zealand Axes “Works Deluxe” Product

Air New Zealand A320 at Auckland Airport
Photo: Will Waters on Unsplash.

Air New Zealand will no longer offer “Works Deluxe” fares on its international flights operated by narrow-body aircraft from May 2024.

The airline has removed Works Deluxe fares from sale, for travel dates on or after 1 May 2024. This update is already reflected on the Air New Zealand website.

Air New Zealand OOL-AKL fare options online with Works Deluxe removed
Works Deluxe is not available when booking an Air New Zealand OOL-AKL flight on 1 May 2024.

The product will continue to be available on most trans-Tasman and Pacific Island routes until the end of April 2024. For example, if we search the Air New Zealand website for the same Gold Coast-Auckland flight on 30 April 2024, Works Deluxe is offered for sale.

Air New Zealand OOL-AKL fare options online
Air New Zealand fare options from Gold Coast to Auckland on 30 April 2024.

Air New Zealand will not honour Works Deluxe tickets already booked for travel after 1 May 2024. It is offering a refund to affected customers, who will also have the option to book a new ticket with The Works.

Since last year, “Seats to Suit” is no longer offered on flights to Perth, Tahiti or Hawaii.

What is Air New Zealand Works Deluxe?

In 2010, Air New Zealand switched its short-haul international routes from a full-service to a low-cost business model. Instead of offering included baggage and meals to every passenger, Air New Zealand started offering four different types of Economy Class packages with different inclusions. It called the new fare types “Seats to Suit”.

Under this arrangement, the cheapest “Seat” fares only include a carry-on bag and access to TV shows. The “Seat+Bag” fare includes a checked bag, while “The Works” also includes catering and access to movies.

The highest fare offering, which is being discontinued, was “Works Deluxe”. This came with all the inclusions of The Works, as well as:

  • A seat at the front of the plane with a guaranteed empty neighbouring seat (i.e. a blocked middle seat in your row of 3 Economy seats)
  • 2x checked bags with priority tags
  • Priority check-in
  • Priority boarding
  • Premium headphones

This product typically comes with a $100 surcharge over a “The Works” airfare, although it varies by route.

With the removal of Works Deluxe, Air New Zealand will no longer have any sort of premium cabin offering on its international Airbus A320 or A321 services. These aircraft only have Economy Class seating.

Air New Zealand continues to offer Premium Economy and Business Class on its Boeing 787 and Boeing 777 aircraft. Premium Economy is typically a bit more expensive than a Works Deluxe fare, but it’s a much better product in a dedicated cabin with larger seats and better meals.

Air New Zealand SYD-AKL fare options
Current airfare options on the Sydney-Auckland route on the Air New Zealand website.

Why has Air NZ stopped selling Works Deluxe?

It’s not clear exactly why Air New Zealand no longer wishes to sell Works Deluxe fares.

On one hand, perhaps sales were not meeting the airline’s expectations.

On the other hand, having to block seats reduces the capacity of the aircraft and therefore the number of seats on each flight that Air New Zealand could sell. That could also be problematic, although this is pretty much exactly how European airlines – quite profitably – offer Business Class on their short-haul flights.

This change comes as Qantas expands its Neighbour Free seating product onto trans-Tasman routes.

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 90 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include aviation, economics & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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I won't be mourning - The introduction of S2S signified the beginning of the end of my *E status - softened somewhat by the VA tie up.

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Have used the Works Deluxe module/model on their narrow bodied planes, loved it.
It just like J, but cheaper.
Pity to see that they have removed it, "customer feedback" hah, probably more so they can sell those empty seats and fill their coffers.
Now the only way of lux is to fly VAi from Au - ZQN (if you don't want to fly QFi), and then bus it round the south island, or fly squashed like a cardine in their dom 320.

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probably more so they can sell those empty seats and fill their coffers.

Oh 100% this is the case. WD was about $150 extra meaning if they can sell the extra seat at a base price of over $300 they are winning.

The handful of times I’d flown it there was often just 3 in WD but they still have to keep the middle seat free meaning they’re making even less out of it.

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