Flying Club to Hhonors transfer ratio devaluation from 6 February

[BOZZ]

Anyone interested in transferring FC miles to Hhonors points should do it prior to February 6.
Flying Club members can exchange their miles for Hilton HHonors points, which can then be redeemed for HHonors rewards such as free hotel nights, experimental rewards, premium merchandise and much much more.
Please note from 6 February 2014 the exchange miles to points rate is changing. Flying Club members will be able to exchange miles at the following rate: 2 Flying Club miles for 3 Hilton HHonors points.

You can currently exchange miles at a rate of (up until 5 February 2014): 1 Flying Club mile for 2 HHonors point.
Minimum Level: 10,000 miles and then in increments of 5,000. Just call the Flying Club Helpline with your HHonors account number.
*Please note your name on your Flying Club membership account must match exactly with the name on your Hilton HHonors account for a successful transfer. Your transfer will take up to 30 days and a booking cannot be made until the transfer is complete.

Hilton HHonors | Virgin Atlantic

 

[markis10]

Bugger, better do a transfer.

 

[JohnK]

I was never going to transfer my VS miles as flights are way more than important than 1-2 hotel nights here and there but this is not a good sign for Hhonors at all.