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I've been having quite a bit of interaction with my bank 'customer service' this week (CBA, as it happens but I've also used ANZ and the experience was about the same, if not a bit worse) and it made me think about that experience and how it compares with interaction with airlines' 'customer service' .
The comparison is very imperfect of course but there are a number of similarities, especially if we are talking about when something goes wrong and we want the company to 'fix it'. When push comes to shove, I reckon our big, bad, cough banks have it all over the airlines and I wonder what other people think.
Both banks and airlines like to push you to a web site to 'complain' (or as both put it 'give feedback'), but when you are not satisfied with that, in my experience banks now realize that they have to allow some direct one-on-one interaction, either by phone or at a branch and they are much more pro-active in dealing with the customer's specific circumstances. Airlines seem to try to push the generic line for longer, or rely on strict T&Cs even when the situation manifestly isn't covered by those. In my biggest complaint against an airline (QF as it happened, but it could have been any of them) when I was insisting to speak to meet some-one personally as I had been given a complete run-around by 'customer service' after a deal of pushing I did eventually get to see some-one relatively senior and they not only resolved things to my entire satisfaction but professed to be very grateful that I brought the issue to their attention, and asked to meet again later to give them direct feedback on all sorts of issues on the airline.
'Red Roo' here on AFF does take up a number of complaints or problems personally and I gather fixes many of them, even ones which have been otherwise on foot for a long time. Nice for AFFers but would be nicer still if the great unwashed could get their issues dealt with more pro-actively as well.
Banks have a much worse reputation, I think, for customer service (probably a legacy of their attitudes 5 or so years ago) but these days, I think you can get a quicker, more satisfactory result from a Big Bank in the face of a complaint than you get from a Big Airline.
The comparison is very imperfect of course but there are a number of similarities, especially if we are talking about when something goes wrong and we want the company to 'fix it'. When push comes to shove, I reckon our big, bad, cough banks have it all over the airlines and I wonder what other people think.
Both banks and airlines like to push you to a web site to 'complain' (or as both put it 'give feedback'), but when you are not satisfied with that, in my experience banks now realize that they have to allow some direct one-on-one interaction, either by phone or at a branch and they are much more pro-active in dealing with the customer's specific circumstances. Airlines seem to try to push the generic line for longer, or rely on strict T&Cs even when the situation manifestly isn't covered by those. In my biggest complaint against an airline (QF as it happened, but it could have been any of them) when I was insisting to speak to meet some-one personally as I had been given a complete run-around by 'customer service' after a deal of pushing I did eventually get to see some-one relatively senior and they not only resolved things to my entire satisfaction but professed to be very grateful that I brought the issue to their attention, and asked to meet again later to give them direct feedback on all sorts of issues on the airline.
'Red Roo' here on AFF does take up a number of complaints or problems personally and I gather fixes many of them, even ones which have been otherwise on foot for a long time. Nice for AFFers but would be nicer still if the great unwashed could get their issues dealt with more pro-actively as well.
Banks have a much worse reputation, I think, for customer service (probably a legacy of their attitudes 5 or so years ago) but these days, I think you can get a quicker, more satisfactory result from a Big Bank in the face of a complaint than you get from a Big Airline.