Been a Virgin Plat for 10 years now. Ditto spouse. To us,
Row #3 (getting less and less available to secure, sadly) is the main benefit. First year comp to Hilton Diamond was very nice, but that is a one-off, and does not engender any repeat Platinum qualifying on Virgin.
Very little otherwise in difference between the 2 tiers, now that Platinum upgrades can again
only be used on expensive Freedom (full fare) buckets, from June 30.
Be VERY savvy for them to LEAVE it there for Choice fares as has been the case for all this year. We made discretionary bookings like SYD-PERTH-BROOME etc, due to that decision.
Many extra bucks for Virgin. WIN-WIN. Most years we have never used the Platinum upgrades. We will not be alone.
Virgin totally control upgrade inventory, so they hold all the cards.
Virgin should try and add some little extra juicy looking carrots, to entice folks to fly the MANY extra SC.
ALL status in any program is always
ASPIRATIONAL. Dangle a major carrot of some kind over Golds.
I was a United top level
1K for 10-15 years, and their 4 x annual
'Systemwide' upgrades were
THE benefit most lusted after, and most sought carrot by all Mileage Plus members. No contest. Fully transferrable, and for the most part, usable on ANY buyable economy fare bucket, and fully confirmable in advance.
Very many times I flew Sydney-USA-South America or Europe, on
one Systemwide, all flights upgraded in advance all the way. And vice versa. Virgin these days have only a domestic network, but they can still offer such a thing.
Maybe TWO Virgin Systemwides per Plat,
usable on any fare bucket, as long as 'X' inventory exists on that flight,
network wide (and NZ/Pacific if they ever return) and THAT is a benefit worth chasing, even for Golds. Virgin cannot fly us Sydney-San Francisco-Washington-Rio, but they CAN offer SYD-PER or MEL-DRW or CNS etc.
Clearly it has WORKED very well for new partner United for many decades, and Jayney & Posse can hopefully learn from success stories on other successful airlines.
Going forward, Gold and Platinum are very similar again now. Makes no sense really, and gives no-one a good reason to spend $1000s more to get it. For any overseas travel on partners there appears to be ZERO difference in Bennies that I can see between Gold and Platinum, and never has.
I mean THIS below, well covered in the article above, is essentially all there is extra! Almost no Platinum will ever buy Lite fares I'd suggest as almost zero status credits earned, no sectors earned, and no checked bag - so hardly a
'benefit'.
'There are also some substantial additional benefits available to Velocity Platinum members on Virgin Australia flights! These include:
- Complimentary Economy X seat selection
- Free seat selection on Economy Lite fares
- Four annual complimentary Business Class upgrades when booked on an Economy Flex fare
- Ability to Fly Ahead on Economy Choice fares (in addition to Flex & Business fares)
- Up to 3 additional guests at Virgin Australia Lounges, excluding children (instead of 1 guest with Gold status)
- 100% bonus points on Virgin Australia flights (instead of 75% bonus points with Gold status)
- The guaranteed Economy reward seat benefit for an annual family holiday can be used on international flights'