A pretty sad and sorry tale of ambition vastly exceeding capability, and fleet, and demand. 
And now losing large swathes of long rusted on loyal flyers starting now, after heavily screwing with the Velocity program. Dumber than dirt.
With an IPO in the wings, actively herding gobs of passengers over to Jetstar and Qantas defies logic, and any common sense and any business sense. Made them ZERO extra bucks, but have lost, and will lose, them heaps. Messing with NOTHING dear to the loyal clients was the sane game in IPO year. Buyers want stability and loyalty.
And at this time, appointing another AMERICAN to run things, is tone-deaf to the mood locally. 
