Right, enough of this talk.
Let's start with some examples!
In no particular order, some of my all time favourite ryokans.
Yunushi Ichijoh, Miyagi
24K Yen, Oct 19
This is their review score on IKYU as of now
Overall 4.66 (out of 5)
Room and amenities 4.63
Facilities 4.46
Service 4.79
Cuisine 4.83
Onsen 4.54
Satisfaction 4.73
I would say my feelings match the score closely.
This ryokan is in Miyagi, not too far from Sendai.
They have one shuttle bus per day picking up guests from ShiroishiZao station. I missed that one because of my own miscalculations....so I asked someone to call them to let them know I wouldn't be there on time.
When I arrived by taxi, they knew exactly who I was, 3 people came out to greet me, the male Nakai spoke quite good English.
Then I was shown this room.
I only booked an entry level Japanese room so that was a nice surprise!
*Generally I don't expect upgrades in a ryokan.
I especially loved the kotatsu!!
Service was prompt, very friendly but not overbearing.
Onsen is not their main selling point, but it was nice. Apparently this one dates back 600 years.
Oh yes, this family ryokan has been there since the Sengoku Jidai. Current owner is the 20th gen.
Note: even the new building is acutally quite old....so facilities are not great.
No lifts, for example. And many flights of stairs!