wiz
Member
- Joined
- Jun 7, 2006
- Posts
- 147
I don't know if this incident deserves its own thread, but I thought it was pretty unique...
I just went to the cinema this evening and paid with my American Express Charge Card at the Hoyts Box Office. As I handed the card over, the attendant said "Since you are paying with your American Express...", and I started to think, great now Hoyts are doing a surcharge, she continued "... you will be receiving a complimentary Choc Top!" She then handed over a voucher which read "Thanks for walking the red carpet and using your American Express. Present this voucher at the Candybar for your free Choc Top."
A nice surprise, and clever marketing I thought. I was expecting a surcharge statement and instead got a present (and the ticket only cost $9).
I just went to the cinema this evening and paid with my American Express Charge Card at the Hoyts Box Office. As I handed the card over, the attendant said "Since you are paying with your American Express...", and I started to think, great now Hoyts are doing a surcharge, she continued "... you will be receiving a complimentary Choc Top!" She then handed over a voucher which read "Thanks for walking the red carpet and using your American Express. Present this voucher at the Candybar for your free Choc Top."
A nice surprise, and clever marketing I thought. I was expecting a surcharge statement and instead got a present (and the ticket only cost $9).
