I noticed over the weekend that American Express has offered "Personalised Offers" that provides higher than usual bonus points that you get from standard offers, or Referral Offers:
Amex Explorer: 110K instead of 100K bonus:
[ATTACH=full]435220[/ATTACH]
Amex velocity: 120K instead of 100K offer
[ATTACH=full]435221[/ATTACH]
Amex Platinum: 275K instead of 200K
[ATTACH=full]435222[/ATTACH]
Platinum Edge: 50K instead of 0K
[ATTACH=full]435223[/ATTACH]
I decided to save the links as I may apply them after I have done my home loan refinances.
I could not reproduce the offers if I go to the website again without using the link I saved directly.
I asked my friend whether they have 120K Amex Velocity offer as part of their referral. They said that they only have 100K.
It looks like this will be a new direction from Amex to get new customers instead of relying on referrals over the past few years.