And there we have another example of a departure from the QFF loyalty program.
It would be hard to believe the Qantas' current management, consciously eliminating benefits the airline itself created years ago, didn't foresee such consequences.
These actions are deliberate. We are witnessing the gradual dismantling of the Qantas FF program.
At least part of it associated with the long-haul international flights. For now.
Interestingly, the airline has never before distributed such a massive volume of FF points to existing and prospective members so aggressively, while at the same time severely reducing the number of reward seats on its flights.
Is there any logic to this other than an ideal scenario for total devaluation?
But that's not the worst part.
As found in the comments above, long-standing loyal members of the Qantas FF program are seeing Qantas as an institution that has failed them. It has even been said, "I will avoid them like a plague".
For them, for a start, it will be choosing and moving to a competitor. When they succeed, they will not return. They will remain loyal to the new arrangements. Just as they had been loyal over the years to those who had now let them down.
Disappointing.
However, if Qantas management cannot foresee the consequences of its actions, then it ceases to be surprising that from its position as one of the world's leading airlines, Qantas is now below 20th in the international rankings and falling lower and lower every year.
