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- Mar 25, 2010
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These Airlines Give Lounge Access in Premium Economy is an article written by the AFF editorial team:
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… and drive “paid” Business and First customers to look for carriers who don’t open their lounges to “wannabe’s” (and you can add Economy travelling points/miles and status collecting customers to the “wannabe” category).So what do Japanese airlines know the others don’t ?
Well they all know Lounge access delivers loyalty
Only some are smarter than the others and thus “gift” it as part of the extra price of Premium economy - it’s a small cost perk potentially to deliver an ongoing customer ….
Adding PE to the lounge crowd is a blip in the ocean compared to the other groups. Given that not all airlines even have PE and often it's more like 28 pax, or nearby, the resulting volumes are still pretty low.… and drive “paid” Business and First customers to look for carriers who don’t open their lounges to “wannabe’s” (and you can add Economy travelling points/miles and status collecting customers to the “wannabe” category).
My personal preference would be a first class lounge… access for F and J class pax. A business class lounge for access by all status and membership holders. Current business class lounges are more aimed at economy with status, whereas business class fares are very high and the service offering in lounges often doesn’t reflect the fare being paid.Adding PE to the lounge crowd is a blip in the ocean compared to the other groups. Given that not all airlines even have PE and often it's more like 28 pax, or nearby, the resulting volumes are still pretty low.
F & OWE pax already have their separate lounges in the OW alliance (in most airports though not all). If you wanted to separate paid (and "paid") J somewhere more peaceful and quiet, would that call for a new mid-tier lounge in between? Or would you rather limit the OWS/Gold pax out of the lounges?