For this to happen without the women’s consent is an appalling violation of human rights. It makes me feel sick.
I recall calls to boycott United Airlines after a doctor was forcibly dragged off a plane. This is worse.
I realise this would have happened at the instruction of the Qatari authorities, rather than Qatar Airways, but the airline is owned by the Qatari government and flying with their airline requires you to transit through Doha. If this is something that can be allowed to happen there, this very much affects the airline too (and all the other airlines flying there - although Qatar is the only one flying there from Australia and is by far the largest player in that market).
Over the last few months, Qatar Airways has been trying to position itself as the de-facto national carrier while Qantas has halted all international flights. This incident sadly undoes a lot of that work and is hugely damaging to the airline’s brand. Qatar’s reputation will take a very long time to recover in Australia (and, frankly, the Western world) unless:
(a) it provides a clear explanation of what happened
(b) those responsible are held to account
(c) an unreserved apology is issued
(d) there is an assurance that this can never happen again.
I doubt most of these things will be forthcoming...