Mmm. I'm having a think about this right now myself. With "Points Wars" apparently in full swing, you have to wonder what a 'point' is worth in the various schemes on offer. This is reminding me a lot of the various Australian Telco's and their so-called cap offers. 500$ of free calls a month, no, wait, 5000$ of free calls a month. With reward points, or cap dollars, you are free as the organising company to set any value to your internal loyalty currency. So, yes, $5000 a month of 'free' calls, but each cap dollar only buys you 1 second of time, whereas a real dollar might buy you 10 minutes of time.
Enough of that though. I guess there is only one realistic way to determine the value of a reward point and thats to try and turn it back into money or equivalent. So, for example, 16,000 bonus QFF points as mentioned above. Well, what does that buy? I went along to the QFF site and looked for a 100$ gift card. Seems there are lots of choices but about 13,500 points seems to be average for a 100$ gift card. (Some retailers, like petrol stations, are hedging a bit with variable pricing and require 14,500 for 100$ gift of fuel).
So, 100$ = 13,500 points = 0.74c / point ($0.0074). Not easy to deal with decimals of cents though so perhaps its more useful to think of 1000 points = $7.40
Therefore the 'free' 16,000 QFF points has a real world value of $118.40
Interestingly, until the various providers started going nuts with 2-3-4 or more points per dollar spend, there appears to have been a general average of 1 point = 1 dollar spent. Given the above value at retail all this hand wringing and general calculation and tracking resolves to less than 1% discount on asking price of retail goods.
ie; spend $16000 get 16,000 points and receive a gift card to the value of 118.40 = 0.7% discount
Any phone call or in person chat with a retail sales person any day of the week has surely got to nett a larger discount on full retail for anything you can think of buying ... except perhaps petrol or supermarket supplies.
Last time any of us bought a car, fridge, stereo, walkman, pair of shoes ... whatever, theres a good chance that a constructive chat with salesperson of the day got you 5-10% off the price without even trying hard .. am I right???
I've been trying to nut out the system for most of this year - which card is best and why. I've struggled in the end to see much real value difference between them, extremely poor performance cards aside that is.
I think maybe its all a bit of a con. The various cartels are buying your loyalty for less than 1% in real terms. So far as I can see there is little to no opportunity to bargain a price for goods/services then pay with points, so its full retail at the points spending end.
You will notice that most of the schemes state somewhere in the fine print that they forbid business spending. So, pushing your business cashflow through a points accrual scheme will probably get you banned/booted. No wonder either, even modest small businesses will exchange millions per year (not talking profit) which would give any points recipient at the end a nice little freebie ($5M = $35,000+ in gift cards.. probably an FBT liability in there though)
Anyway, enough of the negativity and doom talk from me. I'm just airing my mind really. Theres a certain hobby value to this stuff and along with the feeling that one is working the system its all a bit of fun really.
I'm going to be looking at the T's and C's of both Everyday and Edge cards mentioned above for sure