Cathay Dragon

Status
Not open for further replies.
Yes the red tail with the white triange is almost indistinguishable from the Qantas scheme so that's a fail. The (older/current?) all white with the red dragon is very uninspiring and will be lost amongst all the other white planes at airports so also a fail.

Nothing too much wrong with the business idea, parent company or the on-board products though.....
 
Last edited:
Oh. That's a shame :(

I really like the name Dragonair. And the logo. I guess they must have their reasons for the rebranding.
 
Considering the similarities with the tail, I wonder where this will go...

While i don't see any similarities apart from a background colour... I'm sure a Hong Kong would love to alliviate any confusion by banning qantas aircraft ;P
 
Plenty of other red tails already in Asia
Qantas
Turkish
Virgin Atlantic
Air Asia (although AirAsiaX is more white)
Probably closest to Turkish with the tail cutoff
 
While i don't see any similarities apart from a background colour... I'm sure a Hong Kong would love to alliviate any confusion by banning qantas aircraft ;P

12651177_1045417325531013_5044485354326984036_n.jpg

It's not completely the same, but there is a similarity, and of course there are differences too. I'm just surprised they went for the rebrand that looks that similar to a rival/partner that they've been going up against a lot.
 
But as mentioned, even more like Turkish
 

Attachments

  • 1454109665716.jpg
    1454109665716.jpg
    6.6 KB · Views: 472
But as mentioned, even more like Turkish

A reverse of the Turkish logo in fact.

I'm surprised they're able to pick a new logo so similar and not fall foul of trademarks/trade dress?

I think having the two airlines distinguished by red/green tails is a good idea, but not at the expense of running afoul of other companies existing logos.
 
A reverse of the Turkish logo in fact.

I'm surprised they're able to pick a new logo so similar and not fall foul of trademarks/trade dress?

I think having the two airlines distinguished by red/green tails is a good idea, but not at the expense of running afoul of other companies existing logos.

I dunno.

With the exception of Hong Kong and Shanghai (for QF and TK) and Beijing (and coughet?) for TK, are the two brands going to come into contact?
 
Read our AFF credit card guides and start earning more points now.

AFF Supporters can remove this and all advertisements

I dunno.

With the exception of Hong Kong and Shanghai (for QF and TK) and Beijing (and coughet?) for TK, are the two brands going to come into contact?

Does it matter that they do? I mean, usually you register a trademark under a category, such as air travel I suppose, and it should cover that. If Turkish and Qantas are flying to even one port serviced by Dragon then isn't that enough of an issue? If not, what's the point of a trademark? :p

Time for me to open that shoe shop with an upside down tick logo out the front I think, after all, it may sell Nike's, but it isn't the same, right? ;)
 
Does it matter that they do? I mean, usually you register a trademark under a category, such as air travel I suppose, and it should cover that. If Turkish and Qantas are flying to even one port serviced by Dragon then isn't that enough of an issue? If not, what's the point of a trademark? :p

Time for me to open that shoe shop with an upside down tick logo out the front I think, after all, it may sell Nike's, but it isn't the same, right? ;)

Trademarks is not an area I'm very familiar with, but this wiki post provides some background: https://en.wikipedia.org/wiki/Trademark_infringement

If this is actually a trademark issue, some of the things to consider for an infringement are:

  1. Strength of the mark
  2. Proximity of the goods
  3. Similarity of the marks
  4. Evidence of actual confusion
  5. Marketing channels used
  6. Type of goods and the degree of care likely to be exercised by the purchaser
  7. Defendant's intent in selecting the mark
  8. Likelihood of expansion of the product lines[SUP][5][/SUP]

I'm not sure how many of those the KA/QF/TK issue would satisfy.

The CX logo has been around for a long time and is well established. And red is a Dragonair colour. Is a mianland-Chinese likely to confuse QF with KA? They dont' serve the same markets.
 
I'm just gonna throw in my 2 cents and just say that theres major differences. If you ask me more people would be like "oh it looks similar to Cathay Pacific's logo, might be related", which is the real intent, rather than "is that Qantas or Turkish Airlines?" Your average joe won't care, let alone business travellers what the aircraft looks like on the outside. The brushwing logo is distinct enough, its been around for ages, the difference is that its on a red background instead of Cathay green, I'm not sure what the big fuss is all about, seriously, people can tell a brushwing from a kangaroo or tulip surrounded by a circle. I think what's more important is the logo, what pax will see more of, such as those on check-in screens, departure boards, boarding passes, airport signage etc...

IMHO I think CX has aligned KA well with itself, the designs are familiar (cabin, uniform, brand), yet distinct that they are not the same.
 
Obv no airline has trademarked red as their colour anywhere, KA is a regional carrier anyway in Asia so unlikely to cause confusion rally with other long haul carriers
 
Obv no airline has trademarked red as their colour anywhere, KA is a regional carrier anyway in Asia so unlikely to cause confusion rally with other long haul carriers

Very difficult to trademark a colour - although Cadbury tried with their purple
 
We tried to trademark 'always .....' We weren't able to as Coke had trademarked the word 'always (everything)' in every category.
 
I also liked the name Dragonair, and on the couple of brief flights we had on them, were quite impressed. However, the name change appears to be slow to be accepted, or perhaps there was a 'start date' which hasn't come into effect yet. My wife is off again on another sojourn into China, and following her CX flight to HKG, her onward flight to Guangzhou is on a flight with a KA prefix, but the non Hong Kong travel agent has listed her airline as Hong Kong Dragon Airlines. Additionally, EF still refers to them as Dragonair. I guess it will work itself out in the long term.
 
Status
Not open for further replies.

Become an AFF member!

Join Australian Frequent Flyer (AFF) for free and unlock insider tips, exclusive deals, and global meetups with 65,000+ frequent flyers.

AFF members can also access our Frequent Flyer Training courses, and upgrade to Fast-track your way to expert traveller status and unlock even more exclusive discounts!

AFF forum abbreviations

Wondering about Y, J or any of the other abbreviations used on our forum?

Check out our guide to common AFF acronyms & abbreviations.
Back
Top