SIA1A
Member
- Joined
- May 23, 2007
- Posts
- 213
Guys,
I received a survey today (via email) that attempts to gauge what I will do with my credit card points after Qantas imposes the direct-earn-only option on Citibank (and some other) card holders in April next year.
I've posted the details of the survey here: http://www.frequentflyer.com.au/com...t-flyer-online-survey-13655-5.html#post206017
Perhaps Qantas is beginning to get nervous about whether this will decrease rather than increase the value of the QFF program for its shareholders?
Prior to the changes Qantas sells points to the banks only when a customer decides to convert. After the changes Qantas sells points to the banks as soon as the customer spends money with a credit card. Presumably Qantas hopes to get money sooner - and more of it if all points are going to Qantas rather than to rival FF programs or to merchandise etc.
The problem for Qantas is that its plan might backfire, with customers resenting the loss in flexibility concerning points use. They might just avoid the new Qantas plan altogether and instead participate more heavily in rival FF programs. I note that several competitor programs are now revving up their direct marketing programs and increasing the attractiveness of credit card points conversion while Qantas is doing the opposite on the attraction front.
I received a survey today (via email) that attempts to gauge what I will do with my credit card points after Qantas imposes the direct-earn-only option on Citibank (and some other) card holders in April next year.
I've posted the details of the survey here: http://www.frequentflyer.com.au/com...t-flyer-online-survey-13655-5.html#post206017
Perhaps Qantas is beginning to get nervous about whether this will decrease rather than increase the value of the QFF program for its shareholders?
Prior to the changes Qantas sells points to the banks only when a customer decides to convert. After the changes Qantas sells points to the banks as soon as the customer spends money with a credit card. Presumably Qantas hopes to get money sooner - and more of it if all points are going to Qantas rather than to rival FF programs or to merchandise etc.
The problem for Qantas is that its plan might backfire, with customers resenting the loss in flexibility concerning points use. They might just avoid the new Qantas plan altogether and instead participate more heavily in rival FF programs. I note that several competitor programs are now revving up their direct marketing programs and increasing the attractiveness of credit card points conversion while Qantas is doing the opposite on the attraction front.