DJ references

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Why does it matter anyway?
Does it make travelling inconvenient, or does it make a difference to service standards?
From what I can see VA or DJ code have no difference in the product provided
 
More for branding consistency from a marketing perspective.
 
I do find that some flight apps I use do struggle to find VA flights. Some still think it is DJ, but then no DJ flights are scheduled so they dont show up in the app. I don't have the same issue with QF as they almost always show up.
 
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