I've been aware for some time that Duty "Free" alcohol at Australian Airports has been a rip off but it seems that other places are joining the excess profit game. I recently checked the price of 1 litre of Kahlua at Abu Dhabi airport, Brisbane Airport and my local Dan Murphy's. The Duty Paid price at Dan Murphy's is $34.90 including Duty and GST. Deconstructing that price gives the following (within a few cents):
Actual cost (including profit): $17.18
Duty: $16.00
GST: $ 1.72
Total: $34.90
The "Duty Free" price should thus be $17.18 plus some extra profit for the cost of an airport location. At Brisbane, they charge $31.99 and in Abu Dhabi (which used to have good prices), it works out at about $30.20. I don't know what Dan Murphy's profit is but I reckon the airport profit margins are many times more. I don't think it's worth the hassle of buying ordinary duty free alcohol any more.
As a hypothetical example, if Dan Murphy's profit margin is 25%, then Brisbane's is 111%!
What do other frequent flyers think and is there anywhere left where duty free alcohol is a reasonable price?
Actual cost (including profit): $17.18
Duty: $16.00
GST: $ 1.72
Total: $34.90
The "Duty Free" price should thus be $17.18 plus some extra profit for the cost of an airport location. At Brisbane, they charge $31.99 and in Abu Dhabi (which used to have good prices), it works out at about $30.20. I don't know what Dan Murphy's profit is but I reckon the airport profit margins are many times more. I don't think it's worth the hassle of buying ordinary duty free alcohol any more.
As a hypothetical example, if Dan Murphy's profit margin is 25%, then Brisbane's is 111%!
What do other frequent flyers think and is there anywhere left where duty free alcohol is a reasonable price?