A loophole in the new Woolworths Everyday Rewards loyalty programme has seen some shoppers create burner accounts and claim hundreds of dollars in points to spend in-store.
A generous 1000 points for downloading the app and registering an account has seen people create multiple accounts to claim the reward. The points were then shared back to the main account. A $15 voucher to spend in-store or online was given for every 2000 points. <snip>He said Woolworths had since shut the loophole by disabling the ability to share points between cards.
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The "Boost" programme, available through the app or online, meant customers could earn extra points for buying certain products or brands or spending in a particular area in-store, such as the produce or fresh meat sections.
Boosted offers were tailored to the individual and based on what shoppers had purchased in the past. A box of 100 Bell teabags was one of the boosted items for some this week, with 200 points on offer. To get the points, you need to hit the "Boost" button online or on the app before you shop and include the product in your groceries. The 200 points are added to your card when you go through the checkout. Another 600 points were available to collect if more than $45 was spent on meat. A shopper could earn more than the 2000 points needed for a $15 voucher by buying their 14 boosted items, which could include anything from teabags and stain remover to frozen vegetables and sugar.
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Wolfenden said apart from a few "teething issues", the switch to Everyday Rewards on 1 February had gone smoothly. "We've seen amazing uptake by members and hundreds of thousands of people have downloaded the app," he said. "It's great to see how our members are engaging with the programme
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