Neither is offers with target spends 3+x more what the targeted shopper spends.
Aiming target spends slightly above what that shopper normally spends would be clever marketing. Aiming for spends far in excess of what they ever spend is just stupid.
looking at my normal spend, $5-7 per work day (lunch) with $20-30 once or twice a fortnight, setting a target single transaction spend of $35-40 is sensible. Asking for over $110 is insane.
