Curious. I am being offered the same on mini roma tomatoes and pink lady apples. Have had no spend xx for xx_ points for months now. Meanwhile, more than ever offers for everyday pay, everyday life and similar cluttering my app inbox.
All this at a time when there is a competition running where I get a bonus entry if I clock up 2,000 points. Not expecting to win that.
I can see it changing my behaviour. Not bothering so much with these damp squib boosters, shopping more elsewhere.
Cheers skip