SYD
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- Oct 5, 2009
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Yep, I appreciate those hoops and jumps. The branding is basically there and yes, the non OW Connect sponsors / partners may require more integration and training.They need to link their computer systems with the other members for bookings, frequent flyer programs, ticketing, interlining, etc. Get added to the marketing of oneworld and the member airlines, add the airline to the oneworld ticket products (eg xONEx), update signage with oneworld logos/Priority branding, position staff into the oneworld Global Support offices in the oneworld hub ports that they operate to and train staff on the changes. They'll already have some of this on some level, at least with the current OW Connect partners (BA, CX, QF and AA).
The fact that they've already done some of the work required under the OW Connect program means that it won't take as long to complete the process as it otherwise would. It normally takes an airline 18-36 months to join an alliance from. FJ will be online in less then 12 months because they have already done some of the work.
I would expect that the current oneworld Connect arrangements will continue until they become a full member.
But quite specifically, tidying up the lounge access in SYD, MEL, BNE, AKL, SIN, HKG and LAX as a starter (with QF, AA and CX) shouldn‘t be the long pole in the tent.