Reggie said:
On check in I was offered an upgrade for $100, I was up for $75 in excess luggage so, in fact I got the upgrae for $25, much less than the $900 difference at time of booking.
I'm sure you are right, but hold on, I'm getting confused! The immediate questions for QF are whether
1. They have their business class priced correctly
2. Whether the points redemption upgrade/award seats are in over or under supply for purposes of customer loyalty/retention
QF do not currently offer on departure PAID upgrades, do they? (I notice Jetstar do for international, however).
Personally, QF have priced me out of the domestic business class market. Thus I agree with Petch that QF may have their pricing model incorrect, since instead of spending over $20,000 on QF business domestic flights per year, I now do the same journeys for less than $5,000. The savings will buy me an annual rtw world (eg DONE4) fare of which just a few flights will show revenue to QF. Thus they have lost about 70% of the former revenue from me and I can still achieve WP if so inclined.
I also agree with Petch that folk at the flying roo are enamoured with their own hype and the airline could face a "tipping point".
ALL of my friends and colleagues "put up" with QF with varying degrees of tolerance - there is a lot of "bad energy" (sorry couldn't think of a better term) about QF out there, which may not be fully reflected in their figures, but could realise to their detriment (eg. banks were once respected but too many customer unfriendly practices have led them to become a negative branding self parody, or another example, the collective swing against an apparently popular and supposedly economically successful PM). Obvious triggers for QF might include a tarnishing safety incident and loss of perceived "Australian" identity.
At Ma'am Platy's work, for example, a national pathology lab of 1000s employees, the company now uses the lowest cost airline on the day, and the prevailing opinion of colleagues in her local lab is that for personal travel never fly Jetstar (since 4 of them had bad experiences) and the QF FF scheme is a total waste of time since higher level folk only ever get to redeem an award.
Just because a company makes a big number profit doesn't necessarily mean it has long term customer loyalty strategy and brand strategy correct (although it obviously helps).
One final thing, people using POINTS for upgrades/redemptions have had to EARN those points in the first place...I'll stop here at risk of repeating debate from another thread!
Having said that I personanly don't like the idea of an on departure paid upgrade which is woefully underpriced. My concern is that folk who have earned points be allowed to redeem them.