OK, but it was just a single use on the photo that accompanied your comment. 
. I wasn't watching the coasters 
.
Having seen the additional images you’ve managed to collect 
I would hazard to say that the map with the other words next to it would be called a 'logo', or 'branding'. In which case I guess it’s just an artist's representation, sort of like the ampu-roo that adorns the Qantas fleet the days.
