I think you're right RainbowGirl, I don't think loyalty programs DO reward loyalty! I shop at Coles and Woolworths every week - we have both in the same shopping centre, so I buy whatever I need from whoever has the best specials. I've been a Flybuys member ever since it's inception and have rarely, if ever, received any offers at all. I never receive any email offers and the only "Docket Deals" i ever get (on the bottom of the shopping docket) are for Liquorland, a place I've never bought anything from (and unlikely ever to either, seeing as I don't drink!). It's a pretty poor effort by Coles actually -I've been surprised that I've received quite regular (and sometimes very good) offers from Woolworths since joining their Everyday Rewards program, far better than anything I've received from Coles in all the years Flybuys has been in existence. I wonder too whether, as I live in Perth, Coles don't think it's worth giving out decent offers over here as they don't have Aldi to compete with. Or maybe it's just me, and everyone else in Perth gets better Flybuys offers than I do (which wouldn't be hard, seeing as I never get any!) LOL.