Innovation by design - Introducing more of Virgin Australia

[Virgin Australia]

We wanted to be able to show the world that more has gone into the brand design then just a TV advertisement.
If you visit our new youtube brand channel, we have three "introducing..." videos where you can hear how renowned chef Luke Mangan created your new Virgin Australia menu. See how Project Runway winner Juli Grbac fashioned the uniforms you now see. Hear the insights as to how design guru Hans Hulsbosch devised our new brand and livery.

Hopefully this will help explain how some of the new airline touch points came together.

Juli Grbac - Fashion designer - video here



Hans Hulsbosch - Creative Director - video here



Luke Mangan - Celebrity Chef - video here

 

[docjames]

Congrats to Virgin Australia!

Now to make sure the actual experience lives up to the hype.

 

[Virgin Australia]

Congrats to Virgin Australia!

Now to make sure the actual experience lives up to the hype.

There is lots to do!

 

[tuppaware]

Good work. I love social media and its impact on a brand is total.
Something Qantas struggles with.

Makes me want to fly Virgin.

 

[ftm]

Looks good guys. Look forward to seeing the evolution!

 

[samson smith]

Ok, I have read your post and also see the all three video of Fashion designer, creative director, and celebrity chief. It is so good. These three video provides good knowledge how to design the new brands. I have learned many things from these videos. Thanks

 

[Jack Melon]

I think i was born with a pencil in my hand, white is pure, white is clean white is clear. Got to love him . Even though i seen these in May, i watched them again, Go Virgin:!: