Jetstar advert in the smh

[Dave Noble]

Just flicking through the paper, it seems that the ACCC has had something to say about Jetstar'a misleading advertising

There is an advert today which states

WHAT JETSTAR MEANS BY 'PREMIUM CLASS FOR A STANDARD ECONOMY FARE'

In our advertising for Jetstar's international StarClass we refer to our international StarClass as 'premium class travel at economy fares', 'premium class travel for the price of a normal economy fare' and 'business class for a standard or full economy fare'.

To clarify, this means that Jetstar's international StarClass fares are equivalent to the average price other airlines charge for a full or standard economy fare on the same route, not Jetstar's own economy fares. StarClass fares are higher than Jetstar's economy fares on the same route.

Jetstar is publishing this corrective advertisement at the request of the ACCC.

Dave

 

[d15.in.oz]

Serves them right! I spotted that 1 a mile away... http://www.frequentflyer.com.au/community/qantas-frequent-flyer/qantas-passengers-forced-travel-9174-3.html#post116210

 

[grey goose]

I would be interested to find out how many people rang up jetstar and ask for their premium economy seat for the same price as the economy seat....

...It seemed rather obvious to me what they ment in their advertising but i would still be interested in the number of queries they got.

 

[Mal]

And why the ACCC acted.

Was it complaints from customers/other airlines? Or an ACCC'er doing their job and spotting it.

Another airline did similar dodgy tricks a while ago (50% off sale which wasn't a 50% off sale). Even though I complained to the ACCC, they did nothing at the time (but definately saw my point as to why I was complaining), so I do wonder what it takes for the message to get through. My complaint was added to that airline's file though for future reference if needed.

 

[oz_mark]

And why the ACCC acted.

Was it complaints from customers/other airlines? Or an ACCC'er doing their job and spotting it.

Another airline did similar dodgy tricks a while ago (50% off sale which wasn't a 50% off sale). Even though I complained to the ACCC, they did nothing at the time (but definately saw my point as to why I was complaining), so I do wonder what it takes for the message to get through. My complaint was added to that airline's file though for future reference if needed.

For the most part, I think it takes complaints for the ACCC to act. An individual consumer making a complaint holds little sway, but I guess a competitor lodging a complaint may get investigated.