I'm sorry, but I think that is one of the lamest efforts in special liveries around. What is with all the still-white sheetmetal? If you are going to slap customers names on the outside of the aircraft, why not do it with some style? Cover every inch CASA rules will allow. Do the tail in names in red ink. The "Qantas" name in names in bold. Wrap the names around at 45 degrees to the horizon, or something.
Considering the impact and good response QF had with their "Dreaming" aircraft, you would have thought they'd be all over this. Instead, IMHO it's polite, PC, restrained, (I assume) cheap, and shows no imagination or flair.
Do a Google image search for "airliner special livery" and see what other airlines have done...
For me, it's a marketing opportunity lost.