Marriott's answer to W - introducing Edition

[Keith009]

Ian Schrager and Bill Marriott Introduce 'Edition,' Their Much-Anticipated Lifestyle Boutique Hotel Brand; First Details Underscore Global Nature Of Collaboration: Financial News - Yahoo! Finance

Ian Schrager and J.W. Marriott, Jr., today kick started their new lifestyle boutique hotel brand, introducing its name, "Edition," and announcing an initial wave of signed development deals that will see the expected opening of the first properties in 2010 ...

Edition will respond to emerging cultural and social imperatives. It will reflect changing lifestyles and cater to a vast, underserved market of guests expecting and in turn demanding a unique experience, not merely a place to sleep. The properties, while distinct, will all emphasize good design, quality, originality, authenticity and character, while delivering impeccable, modern and gracious personalized service.