Not really disagreeing, I can see now that there are Infinite and Signature cards, but cannot recall anyone ever mentioning them in Australia, so I wondered if they were actually issued in Australia. So I guess my anser is that while there are cards above platinum we don't have them in Australia.
My question then, is once they have moved us all to platinum where do they then go to generate increased income, or is that the end of the road?
You make a good point. Signature and Infinite have been around for years (Over 10 from memory) and no bank here has been keen to take them up due to the small amount of customers who would be able to qualify.
If you look at the US, there are thousands co-branded Signature Visa/MC cards. Amazon.com, Brooks brothers, Crate and Barrel, Nordstrum, Lexus, Mercedes Benz, Most Major Universities the list goes on and on where here, there are virtually none. Amex has most of the major groups tied up and there isn't enough volume to support much more.
The Holden Card has been a spectacular failure for Westpac, as has the BP card for citibank. The David Jones Amex card isnt working and GE are disappointed with the Myer Visa card numbers. Remember the Shell Visa?
A Bunnings card? A Ford Card? Just Jeans Visa? Country Road Mastercard? There isnt much left and the numbers are low.
Platinum has taken a long time to take hold in Australia. The NAB has only recently launched a platinum card - About 12 years after Citibank. ANZ launched theirs about 12 months ago along with a platinum card for Private bank clients - the most valuable clients to the bank.
I cant see Signature or Infinite taking hold here given that the interchange rates are the same as platinum and our regime is different to the USA and Europe.
Where to from Platinum? - These are clever people, they will think of something. Stored value, Paypass (contactless payments) Micro payments, enhanced data reporting for business, the list goes on and on