New Cathay livery

[moa999]

Per tweet - to be unveiled 1 Nov

@winglets747's Tweet: https://twitter.com/winglets747/status/656034669813592064?s=09

 

[Foreigner]

Yes, new makeover revealed. Tailfin with fuller colour:

http://m.scmp.com/news/hong-kong/ec...ultural-icon-cathay-pacific-unveils-new-paint

 

[smit0847]

Its not very different!!

 

[Boris spatsky]

Its not very different!!

Agreed. What a waste of money to repaint the fleet!

 

[samh004]

Its not very different!!

I like the new look, but agree they could have done more to justify repainting the entire fleet.

 

[moa999]

Frankly a pretty minor change - would not be surprised if it takes a long time to rollout (like NewRoo)

 

[Isochronous]

Not a fan at all. Nothing wrong with the current logo

 

[jackthomas]

I was looking at a Cathay plane at MEL the other day thinking what an update the livery needed, it just looks a bit daggy and old to me..
The new livery is much more sleek but agree they should have done more to differentiate it....

 

[amaroo]

Blink and you'd miss it...

 

[Foreigner]

Fairly subtle change but change nonetheless.

 

[MEL_Traveller]

I like it!

Watching Ultimate Airport Dubai they seem to have to repaint planes every so often anyway... so I guess they just apply this instead of the old one, rather than specifically set out to repaint the whole fleet.

 

[Foreigner]

I like it!

Watching Ultimate Airport Dubai they seem to have to repaint planes every so often anyway... so I guess they just apply this instead of the old one, rather than specifically set out to repaint the whole fleet.

I think you're right. The transition to new livery doesn't need done speedily. Was a different case for VA when they changed from their bold, old red and blue livery to the current one.

 

[Foreigner]

View expressed by blogger:

http://upgrd.com/matthew/new-cathay-pacific-livery.html

 

[Flying Fox]

Not much has changed but I like it.

I would have liked for the tail to extend down further and the white bird to be larger in size. However, that's just me and I'm no high priced graphic designer.

 

[MEL_Traveller]

Not much has changed but I like it.

I would have liked for the tail to extend down further and the white bird to be larger in size. However, that's just me and I'm no high priced graphic designer.

Ummm... wouldn't that be the QF design but in green rather than red?

 

[Flying Fox]

Ummm... wouldn't that be the QF design but in green rather than red?

Ha ha. I knew that I saw something similar somewhere!

 

[trippin_the_rift]

I flew on the new livery earlier this week on a trans pax in F. The deeper meaning behind the updates is a reflection of the classical modern sense of elegance that resonates throughout the entire CX experience. From the F check in to the new pier, new menus and amenities. The brand experience now perfectly reflects the updated livery and has created a well rounded overall new vibe for the airline. I like it - a lot.

 

[boomy]

I flew on the new livery earlier this week on a trans pax in F. The deeper meaning behind the updates is a reflection of the classical modern sense of elegance that resonates throughout the entire CX experience. From the F check in to the new pier, new menus and amenities. The brand experience now perfectly reflects the updated livery and has created a well rounded overall new vibe for the airline. I like it - a lot.

Nice!

So CX updated their soft product on long haul F? Sounds exciting

 

[Himeno]

I think you're right. The transition to new livery doesn't need done speedily. Was a different case for VA when they changed from their bold, old red and blue livery to the current one.

It would depend on the size of the fleet and the reasons for the change. Older aircraft likely to be retired soon would be unlikely to get a repaint.

Look at UA. They had 3 different versions of their livery flying around, with the oldest over 12 years old, when CO took over and the merged company kept the CO logo. All the UA planes were repainted within a few months.
QF changed their roo logo 6-7 years ago... There are still some aircraft with the old roo.