New Velocity Logo

[markis10]

I like it - simple and fresh!

 

[ozmille]

Does this mean we will be getting rebranded cards and tags?

 

[oz_mark]

Not that fresh!! ALthough the colours are different.

http://www.australianfrequentflyer....ing-virgin-australia-29808-29.html#post434426

 

[Ansettaddict123]

Not that fresh!! ALthough the colours are different

I thought the colour of the lettering on the site was determined by status?

 

[oz_mark]

I thought the colour of the lettering on the site was determined by status?

Probably - but I'd only seen the red before.

 

[markis10]

I would say it is the colour of the status affecting the website, its obviously now across the site after log in!

 

[leemin]

Does this mean we will be getting rebranded cards and tags?

I doubt it. New cards would be a waste of money before the likely name change later this year.

 

[Undercover Brother]

When ringing the KL call centre querying why my new gold card has taken quite a while to arrive, I was told there was a significant delay due to the 'rebranding exercise', and that it should only be another month... A little frustrating but what the hey...

I might add the KL call centre are much better than a certain Manila based call centre

 

[777]

Down for scheduled maintenance at the moment. WIll be interesting to see if there are any changes when it comes back up.

 

[Misha]

Down for scheduled maintenance at the moment. WIll be interesting to see if there are any changes when it comes back up.

I thought the same thing... hopefully tied in with VA's "Sunday post" here on AFF

 

[777]

I thought the same thing... hopefully tied in with VA's "Sunday post" here on AFF

The same thought did cross my mind. They're good at stringing us along aren't they?

 

[LiamR]

The same thought did cross my mind. They're good at stringing us along aren't they?

I was just thinking the same too. I'm not going to be the one who sits up all night pressing F5. Anyone else is free to do so and E-Mail me the results on Monday.

 

[LiamR]

Even showing down in the booking engine. However after freezing my browser for a moment it did still give me free baggage.

 

[Keith009]

Am I the only one that prefers the old logo? New one is bland and corporate....

 

[Misha]

...it's a hard one - the new one seems like they are almost playing it too safe - but that old one was horrible. When I see it, it looks like it should be on the chest of a guy wearing a superhero outfit on a late-night ad selling "Simon's Sassy Aerial Services" installing foxtel or something.... *okay - I've thought about this a bit*

I still wonder if the new one is temporary as there was no massive media release (and boy do VA like their media) and with a 'complete relaunch' we all probably assumed it meant a name change among other things.

In line with their new look I think the new logo works - though would be chuffed to see it change in the next few months - mabye same logo but the "Velocity" changes to "Virgin" or something.... and am so looking forward to getting new cards - with hopefully a little Alliance Member logo on there too

 

[Nigelinoz]

Little birdie tells me to definitely expect a new name in the last quarter of the year,also I believe that the new name will be similar to the Virgin America Elevate program,ie it will be Virgin Australia something'.
Cheers
N'oz

 

[leemin]

I agree that the new logo is a bit bland, however there was no point putting lots of effort into a logo that will (likely) be replaced in 6 months. Same goes with the Blue Holidays name and logo.

Little birdie tells me to definitely expect a new name in the last quarter of the year,also I believe that the new name will be similar to the Virgin America Elevate program,ie it will be Virgin Australia something'.
Cheers
N'oz

I'm hoping they make it obvious. Something like 'Virgin Australia Flying Club'.

I don't know how many times I've had to describe Velocity to people as "Virgin's frequent flyer program". This surely impacts on take-up.

 

[Enigmaraff]

Maybe the velocity site being down has something to do with the air new zealand partnership?