Imagine how guilty you'll feel sipping on that champagne.
Also, lets be frank, they'll pimp anything out for money. It's a low margin game and if SCs make people fly for the hell of it, they're golden. I am sure every company wished they had special tokens that people would throw their money at because of some sort of psychological stimulus. It does reward true frequent flyers yes, but it does more than that.
As long as we're all happy, entertained, fed and lubricated then it's all good.
