But it's all so subjective:
Exactly.
Who is the question directed to. Platinums, Golds, Bronzes, QFd, QFi, business travellers, holiday travellers, recent travellers or older previous travellers, regular travellers, metro travellers, cash or points, regional travellers, those who travelled immediately after things opened up after Covid when everything was a mess, or those who skipped that, those who have actually travelled, those who have listened to a select biased self fulfilling group, AU residents or travellers into the country from elsewhere, those with wide ranging experience or those who follow a familiar pattern.
Even if we turned the clock back to 2012 and asked the same question, people would be in their own camps with their own opinions and would have trouble hearing anything different.
Experiences vary from journey to journey. Back in 2009 I thought my 2 sectors on MH were very good and I marked them highly. This year my 3 sectors were average to very very poor and muttered under my breath, last time I will travel with them. That was compounded by the booking problems I had with them, airport experience, onboard J experience, terrible filthy lounge showers, the difficulty contacting them and their lack of understanding of some of the rules (familiar?).
I didn't travel on any airline in 2020 and only limited travel in 2021. This year I had 2 sectors on QF and thought both of them good, not the best I have ever experienced but nothing I could really pick fault with. The 2022 booking experience was made quite awful by the initial call wait times and the inexperienced staff (Being Bronze, I never get Hobart). The call wait times seems to have been fixed but the lost experience to redundancies will take a long time to repair. However, looking elsewhere, bank call wait times were atrocious. Trying to deal with Flight Centre on a cruise booking in the last few weeks was an absolute nightmare littered with delays, oversights and errors, inexperience and short staffed.
For this trip and only this trip (and every trip will vary due to equipment, staff, weather, and a myriad of other factors) my ratings are as follows. They will no doubt change with the next trip
1. QR (onboard only - layovers/connections, cancellations booking issues are horrific)
2. QF
3. AT
4. MS
5. RJ
6. NP
7. MH