That may be the case. But those who do read QF press releases, or sites where press releases are shared without a disclaimer, may end up spending money believing they will get a refurbished prouduct. when it might not be ready yet. Given many QF business fares come with a refund penalty of $600, and there could have been specials on other carriers in the meantime which an intending passenger passed up, this can be the cause of some angst.
While this may not be so much of an issue with the A380 (the beds are supposed to be flat anyway) - it certainly was an issue with the A330s.
