Perhaps AFF should write to Qantas' CEO of Loyalty about its concern over Qantas's lack of customer focus in relation to Loyalty, outlining the issues raised here. AFF has a level of authority that can't be dismissed by Qantas IMHO, as it is a representative body similar to a union when it comes to workplace bargaining, although without any legal protections, it will have credence that Qantas would/should not ignore.
Just my 2c worth.
M