As far as I can tell, local specialty is lacquerware, called Kiso Lacquer.
I'd say 50% of shops here are selling them? 
And 100% of the restaurants are making soba....
I didn't feel like soba again so decided to go back to Matsumoto for lunch.
Narai station building, very in keeping with the surroundings.
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Side note, for some reason this little town is very popular with western tourists - as compared to Asian tourists in most of Japan, no idea why ¯\_(ツ)_/¯
