$299 doesn't buy any salt and pepper squid ! Rex really need to accelerate their loyalty program if they want to compete on business heavy routes.
Interestingly, just checked the seat map of ZL 444 (ADL-MEL) departing in 20 mins time (from this post). 7 business class seats occupied, and only 3 empty seats in economy. But VA flight departing around same time have similar loading - 8 business class occupied and only 4 empty seats in economy.