Your report is another reminder for me to finish my Asia 2010 trip report, we stayed in Seoul for four days last year.
Hotel
My personal recommendation is the Grand Ambassador Seoul (this is part of the Accor chain, and a Pullman affiliate - prev. was a Sofitel). Hotel was fully equipped, even with an ATM in the basement for easy cash access.
We had upper floor rooms (14th from memory). Rooms were extremely comfortable, well appointed, with free internet and a multitude of plugs at desk level - one of these an international multi built in. Don't be shocked by the in-room escape system system available for emergencies (yes, a abseil like system for escaping out of the window).
Food service on property was without parallel. Full open chef stations, dedicated bakery, and a full service cafe in the lobby, and F&B which was tasty, flavoursome, and using high quality produce and ingredients. Recommend The Kings Buffet, and one of the restaurants named Cafe De Chef. If your rack rate includes breakfast, you can take it downstairs in the buffet, or choose to have a continental option delivered to your room.
Staff were brilliant and responsive at every turn. Everyone we encountered spoke fluent English, which also came in handy when we needed an English address translated into Korean ready for a taxi driver the next morning.
The only downside of this hotel, I was most unhappy they cut the crusts off my late night room service cheese toastie! I know! (#firstworldproblems for the growing twitter crowd).
Transport
As for getting to and from the airport, you can take either a taxi or maxicab which are all metered and accept credit cards. The drive to the airport can take from 60 to 90 minutes depending on the time of day, traffic, and if your driver is practising for the next Korean F1. Yes, that's one way of saying that the posted speed limit especially on motorways is a polite suggestion; unless of course you're approaching a fixed speed camera.
A maxitaxi to/from airport will set you back around KRW 90000.
Rail services are available, but if you're travelling with heavy luggage a taxi is the better choice.
If you can't get your address translated and need a cab, look our for taxis that have a Red interpreter sticker across the top of the window. These drivers have advanced in-car computers that will help the driver know exactly where you want to go. Simply motion the driver, and point to the red sticker. Also make sure you grab the address card from the Bell Captain or concierge, as it has the hotel address in four different languages which you can just hand to your cab driver when you want to go back there.
In terms of the hotel I'm recommending, the nearest Seoul Metro station is a 4min walk down the road (Dongguk University, Red line - and next stop either direction is an interchange). If you're in town for a few days, buy yourself a T-money card (stored value ticket, vending machine at station). This is a stored value card, and each journey from tag on till tag off costs KRW 900 regardless of distance.
Please note, walking to this station is downhill, with one part a 15-20 degree slope. You can however get past this uphill bit with an escalator that goes into the university, and allows you to walk at grade avoiding the hill.
The hotel also operates a free shuttle bus that goes to Myeong-dong (the main shopping and entertainment district), In Sa Dong and back to the hotel on the hour from 0800 to 2200. It's a 10min shuttle to Myeong-dong, and that's mainly due to the nightmare traffic in Seoul and poor application of road rules. The shuttle also picks up in these locations. A wallet card for the service with times is available from the lobby concierge desk and bell captain.
Things to do
For me, here was a couple of our Korean highlights;
- DMZ tour: This is a full day tour, and best organised through Korridor. Bus departs from the USO Korea facility around 0700, taxi is cheap and easiest way to get there. You must bring your passport on this tour for security purposes. Bus transports you to UN Camp Bonifas, where you are given a full guided tour and overview of the camp, history of the Korean War, transported to Conference Row and taken into the meeting buildings (inc. technically crossing the border into Nth Korea) before driving around the Sth Korean side of the camp. Tour proceeds to highest viewing point, DMZ museum and tunnels followed by lunch and finally coach back to Seoul.
- Olympic Ro and Olympic park: This is a great walk for a couple of hours, seeing some of the olympic statues and sculptures/artworks, before arriving at the Stadium which has various museum and information walls around the site.
- National Palace & Museum: This is a wonderful place I could write about until the cows come home. I won't spoil it for you, but it looks beautiful. There's also a traditional castle that can be toured.
That's all I can think of right now. If there's anything you'd like to ask, don't hesitate to post here or send me a PM.