I'd agree that it isn't. As a long-time QF Plat, I sorta knew the program benefits, as far as my regular travel patterns were concerned (domestic, USA, QR) but if I went looking for EK, KLM etc ... NFI. As you say - there are the written exceptions to using this or that other 'partner' etc airline and then there is the knowledge gap in overseas lounges etc and in QF's own offshore call centres.
Having moved largely across to VA domestic, I'm in the same position - I know the domestic and major international partner benefits, but NFI when it comes to the other partners etc.
