SQ's new biddable upgrades

[Melburnian1]

As with some other airlines, SQ is introducing a so-called 'invitation only' email system to allow biddable upgrades from economy to premium economy.

While all airlines want to maximise revenue, is this an admission that premium economy is not selling all that well?

Will it cannibalize yield in that the small percentage who book PE will 'hang back', book Y instead and submit the lowest possible price that is accepted by the computer program for a biddable upgrade, have it accepted and therefore travel at a combined lower fare than would have been the case had they booked a PE fare? Mind you, it may be that SQ does not make this offer available to those who book in the lowest, or cheaper, fare subclasses in Y.

Historically, hasn't SQ been famous for not offering 'free' upgrades? I have never been upgraded on it, unlike on competitors.

 

[Major]

I also received this email but I am not sure why. They pitched it as specially designed for me.

I have never flown Y on SQ in my life and not likely to do so.

DTKWIA

 

[serfty]

All SQ account holders that I know of received the email.

 

[Denali]

Got the email also and assumed it was a bulk membership email.

Im disappointed with their PE product, I thought it would be better, especially as it doesn't have its own dedicated toilet and I think the seats could have been better as well.

I will say that the last 2 flights I had with SQ on J, I was underwhelmed by the service and food. It use to be better and I was left hungry on my SYD>SIN flight.

Im ok with the bidding option but I suspect its going to lower their J standards even more with an influx of pax.

Oh well.... seats are still great and I get to stretch out and sleep, which is the priority for me.

 

[diningdecadence]

Im ok with the bidding option but I suspect its going to lower their J standards even more with an influx of pax.

are you presuming they'll introduce PE->J upgrades depending on how this goes? i thoght it was only Y->Y+ for the time being?

 

[Melburnian1]

are you presuming they'll introduce PE->J upgrades depending on how this goes? i thought it was only Y->Y+ for the time being?

diningdecadence, you are correct as far as I know.

Unless revenue ticket sales (as opposed to 'industry', 'staff' and so on) are really low, the history of SQ suggests that it would not introduce biddable upgrades to J.