I can't help but notice over the last 12 - 24 months how much the appearance of the 'average' VA cabin crew member has changed. When Virgin Blue began they were the embodiment of the Virgin global brand - young, slim, energetic, attractive, blonde, sexy, flirtatious, cheeky etc. Sort of like the people you might find on the beach in the Gold Coast. I still remember how they would turn heads in their sleek black overcoats as they walked through the terminal together.
Since then (and especially since the changeover to Virgin Australia), with every flight I take the crew seem to get older and more like the QF crew in appearance. One of the cabin crew on my flight on the weekend I estimate would have been mid-late 50s and she looked uncomfortable and self-conscious wearing such a tight dress.
This is not a criticism of the current crew - I know the level of service they give is far more important than their appearance - it's just an observation of how much they now look like QF crew rather than being aligned to the Virgin global brand. In contrast, I think the VA ground crew have remained the same over the years.
I assume this was done on purpose as VA moved upmarket as the current cabin crew do look more professional and I guess are preferred by high status business passengers. I know the old 'ladies and gentlemen, boys and girls' announcements on DJ used to drive some people here crazy. It's a shame that VA can't have cabin crew that are both professional and well presented but also young, fresh and very much 'Virgin style'.
Has anyone else noticed this?
Since then (and especially since the changeover to Virgin Australia), with every flight I take the crew seem to get older and more like the QF crew in appearance. One of the cabin crew on my flight on the weekend I estimate would have been mid-late 50s and she looked uncomfortable and self-conscious wearing such a tight dress.
This is not a criticism of the current crew - I know the level of service they give is far more important than their appearance - it's just an observation of how much they now look like QF crew rather than being aligned to the Virgin global brand. In contrast, I think the VA ground crew have remained the same over the years.
I assume this was done on purpose as VA moved upmarket as the current cabin crew do look more professional and I guess are preferred by high status business passengers. I know the old 'ladies and gentlemen, boys and girls' announcements on DJ used to drive some people here crazy. It's a shame that VA can't have cabin crew that are both professional and well presented but also young, fresh and very much 'Virgin style'.
Has anyone else noticed this?