The Easy Way!

[Mickey Mouse]

[Rather than continuing on, or merging into, one of the countless complaint threads... here's an icebreaker!]

Credible QFF Award availability (well, okay, the distinct lack thereof, and relative paucity compared to "the good old days") keeps cropping up in various threads.

As does commentary around handouts, special treatment, etc of Qantas.


Rather than simply relying on the Apple-style fanboi Legions for defence in these threads, wouldn't it be nice if Qantas (and its "points partners") embraced something novel?

Truth in advertising!

Simply put, rather than always advertising/claiming that those shiny new points will you get you on a flight* (at a better value than just spending the cash), why not be honest and lay out the facts:

"Spend $50,000-$100,000 on your points-earning credit card, and you can have the following oppotunities:

1 chance in 1 : Massive saving on a flashy toaster

1 chance in 10 : Slightly reduced cost of a popular economy class flight

1 chance in 100 : Nice saving on a desired J class seat out of Sydney

1 chance in 1000 : Nice saving on a desired J class seat out of places other than Syd/Melb

1 chance in 10,000 : Nice saving on multiple J seats out of places other than Syd/Melb

1 chance in 100,000 : Nice saving on multiple J seats at the time you want to travel out of places other than Syd/Melb"


... if QFF was regulated like other lotteries, they would be compelled to be a helluva lot more honest!



*Okay ... the figure of $200,000 probably needs to rise to $500,000 for multiple J seats to most popular overseas destinations, but then we're talking multiple toasters on offer!


______________________________________________________________________
*With a standard small print get-out-of-jail disclaimer of "limited flights, blah blah blah"

 

[levelnine]

Qantas have solved this issue with the introduction of Classic+. There is good availability on almost every route on every date.

The points are worth 1c/pt if flying economy & 1.5c/pt if flying in premium cabins.

What you (and others) need to do is consider if it is worth remaining a part of the program at those points values.

 

[Mickey Mouse]

Qantas have solved this issue with the introduction of Classic+. There is good availability on almost every route on every date.

The points are worth 1c/pt if flying economy & 1.5c/pt if flying in premium cabins.

What you (and others) need to do is consider if it is worth remaining a part of the program at those points values.

Which makes it simpler to be honest in the advertising...

"Sign up to this expensive phone plan, and you can enjoy 20,000 QFF points, which, aside from a toaster, might get you [insert an example of a a flight under $200]" ... aspirational!

 

[Mickey Mouse]

...and at least they could then change the glossy credit card ads to read:

"Sign up to this, and every other credit card available in Australia, and, after paying the card fees and putting through the obligatory $30,000 in blah months to qualify, you may be able enjoy Qantas' ultra cramped* J product to London!" Woot!

___________________________________________
Okay, its not really up there in the cramp-stakes ... sign up to just one card, and you could probably enjoy the truly cramped transcon "J" 737, if that's more your style!

 

[RichardMEL]

QF called it "Simpler and Fairer" years ago. That's all you need to know about the mindset...

But really you're making the cardinal sin (imo) or mixing Marketing with Reality.

Marking is aspirational and to drag you in. Reality is harsh.

Pretty much ALL industries do this in one way or another. Look at fast food ads - burgers look huge and juicy and with all the good stuff. Reality? Often A squished up soggy mess that is half the size.you expected. Insurance TC ads? Everything's covered and it's easy! Reality? Nope. And don'tget me started on Government/Political promises..
.
Maybe you sgould submit your ideas to Gruen...

 

[Seat0B]

Pretty much ALL industries do this in one way or another. Look at fast food ads - burgers look huge and juicy and with all the good stuff. Reality? Often A squished up soggy mess that is half the size.you expected. Insurance TC ads? Everything's covered and it's easy! Reality? Nope. And don'tget me started on Government/Political promises..
.
Maybe you sgould submit your ideas to Gruen...

Or the Betoota Advocate!

 

[Kerrodt]

[Rather than continuing on, or merging into, one of the countless complaint threads... here's an icebreaker!]

Credible QFF Award availability (well, okay, the distinct lack thereof, and relative paucity compared to "the good old days") keeps cropping up in various threads.

As does commentary around handouts, special treatment, etc of Qantas.


Rather than simply relying on the Apple-style fanboi Legions for defence in these threads, wouldn't it be nice if Qantas (and its "points partners") embraced something novel?

Truth in advertising!

Simply put, rather than always advertising/claiming that those shiny new points will you get you on a flight* (at a better value than just spending the cash), why not be honest and lay out the facts:

"Spend $50,000-$100,000 on your points-earning credit card, and you can have the following oppotunities:

1 chance in 1 : Massive saving on a flashy toaster

1 chance in 10 : Slightly reduced cost of a popular economy class flight

1 chance in 100 : Nice saving on a desired J class seat out of Sydney

1 chance in 1000 : Nice saving on a desired J class seat out of places other than Syd/Melb

1 chance in 10,000 : Nice saving on multiple J seats out of places other than Syd/Melb

1 chance in 100,000 : Nice saving on multiple J seats at the time you want to travel out of places other than Syd/Melb"


... if QFF was regulated like other lotteries, they would be compelled to be a helluva lot more honest!



*Okay ... the figure of $200,000 probably needs to rise to $500,000 for multiple J seats to most popular overseas destinations, but then we're talking multiple toasters on offer!


______________________________________________________________________
*With a standard small print get-out-of-jail disclaimer of "limited flights, blah blah blah"

Can you give us all a few examples of other companies who market in this manner and tone? Does, for instance Virgin, or Singapore Airlines, Etihad, Emirates? What about some non-airline businesses?

If you don’t like the marketing then simply don’t engage with it.

 

[TheInsider]

Qantas' ultra cramped* J product to London!" Woot!

___________________________________________
Okay, its not really up there in the cramp-stakes ... sign up to just one card, and you could probably enjoy the truly cramped transcon "J" 737, if that's more your style!

What are you on about?