Melburnian1
Veteran Member
- Joined
- Jun 7, 2013
- Posts
- 25,349
VA's load factors on its financially disastrous foray to HKG have been improving, but those statistics do not reveal yields. I assume 'low' and overall, with VA's relatively high costs meaning continuing high losses per available seat.
CX has already said it is suffering a 'double digit' fall in ticket sales to HKG, but it claims this is economy class travellers, not premium fare payers:
The ongoing, understandable protests by young Hong Kongers scared of their future against the authoritarian, repressive mainland Chinese communist government may continue for some time. There's little sign that millions of Hong Kongers will give up their fight, difficult as it is. CX staff already effectively joined the protest by not showing up for work one day recently in their hundreds, as did 50 per cent of ATC staff in HKG.
Given VA's urgent need to improve its abysmal overall financial performance and how the VAi operations are a real drag on what is at times a marginally to reasonably profitable domestic airline operation, the conditions in Hong Kong may be the perfect excuse for VA to walk away from these HKG routes, even though it commenced SYD - HKG fairly recently, adding to MEL - HKG.
There's no question the J experience on VA widebodies, whether A332 or B773ERs, is good. It has received a lot of praise from travellers. Punctuality is fair to good, and at times better than QF with all its timekeeping problems, and CX.
Is this a move new CEO Paul Scurrah will make as he seeks to improve upon the disastrous financial legacy of the previous CEO?
Or are too many egos involved, and VA's tieup with Virgin Atlantic a more hopeful sign of things to come for VA users?
CX has already said it is suffering a 'double digit' fall in ticket sales to HKG, but it claims this is economy class travellers, not premium fare payers:
Fall in ticket sales overshadows Cathay’s return to profit as protests bite
Medium-term bookings down but airline’s chairman John Slosar confident performance can continue to improve for rest of year.
www.scmp.com
The ongoing, understandable protests by young Hong Kongers scared of their future against the authoritarian, repressive mainland Chinese communist government may continue for some time. There's little sign that millions of Hong Kongers will give up their fight, difficult as it is. CX staff already effectively joined the protest by not showing up for work one day recently in their hundreds, as did 50 per cent of ATC staff in HKG.
Given VA's urgent need to improve its abysmal overall financial performance and how the VAi operations are a real drag on what is at times a marginally to reasonably profitable domestic airline operation, the conditions in Hong Kong may be the perfect excuse for VA to walk away from these HKG routes, even though it commenced SYD - HKG fairly recently, adding to MEL - HKG.
There's no question the J experience on VA widebodies, whether A332 or B773ERs, is good. It has received a lot of praise from travellers. Punctuality is fair to good, and at times better than QF with all its timekeeping problems, and CX.
Is this a move new CEO Paul Scurrah will make as he seeks to improve upon the disastrous financial legacy of the previous CEO?
Or are too many egos involved, and VA's tieup with Virgin Atlantic a more hopeful sign of things to come for VA users?