Tiger still bleeding down under

[markis10]

Will be interesting to see how new ownership attempts to change this!

http://www.tigerairways.com/news/TH_20130123_Tiger_Airways_SGX_Media_Release_3Q13.pdf

Tiger Australia posted a revenue of $72.6 million, and an operating loss of $12.9 million for
the quarter, compared to revenue of $40.3 million and operating loss of $8.6 million for 3Q
FY11-12. The widening of losses was largely due to a 11.5% drop in yield due to stiff
competition in the domestic market, and rising costs of operations. Passenger load factor
was fairly stable at 81.9%, despite the doubling of capacity to 958 million available seat
kilometres. Total expenses rose by $36.6 million, or 74.8%, to $85.5 million, as the airline
commenced new routes during the quarter, connecting Sydney and Melbourne to Adelaide,
Cairns, and Mackay.

 

[Must...Fly!]

Will be interesting to see how new ownership attempts to change this!

http://www.tigerairways.com/news/TH_20130123_Tiger_Airways_SGX_Media_Release_3Q13.pdf

I'd say starting to copy the relatively harmonious red and orange tail strategy would be a good place to start looking!

 

[lovestotravel]

Increasing prices is a good start and no silly $9 fares...

 

[markis10]

Increasing prices is a good start and no silly $9 fares...

Sydney Melbourne excluded

 

[lovestotravel]

Sydney Melbourne excluded

Well of course !

 

[NM]

Of course if they really wanted to hurt the opposition, they would schedule flights within 1 hour of Jetstar flights, advertise them for $9 (or perhaps even less), and ensure Google Ads (or whoever they use to deliver advertising content on their web site) throws up a Jetstar Price Beat Guarantee ad to every visitor.

However, this may not be a strategic move for long-term financial success

 

[awilcockson]

Sydney Melbourne excluded

You beat me too it

 

[Timba-Jet]

Of course if they really wanted to hurt the opposition, they would schedule flights withing 1 hour of Jetstar flights, advertise them for $9 (or perhaps even less), and ensure Google Ads (or whoever they use to deliver advertising content on their web site) throws up a Jetstar Price Beat Guarantee ad to every visitor.

However, this may not be a strategic move for long-term financial success

This strategy will sure put a big smile on the faces of many AFFers!

 

[medhead]

Of course if they really wanted to hurt the opposition, they would schedule flights withing 1 hour of Jetstar flights, advertise them for $9 (or perhaps even less), and ensure Google Ads (or whoever they use to deliver advertising content on their web site) throws up a Jetstar Price Beat Guarantee ad to every visitor.

However, this may not be a strategic move for long-term financial success

Well if they got no pax they wouldn't have to fly the aircraft at all. Cost neutral.