Tomorrow's DJ

[d15.in.oz]

What strategy do you think will work best for Virgin Blue’s expansion? Joining a global alliance or expanding individual agreements with other airlines. Or do they need to do something totally new, perhaps even go it alone?
Remember Qantas already has existing strategic relationships with both Star Alliance AND Sky Team members! This can obviously impact events both ways…

 

[Kiwi Flyer]

You haven't voted. Care to tell us what you think?

 

[d15.in.oz]

You haven't voted. Care to tell us what you think?

Actually, I'm not sure what I think yet... Perhaps I would agree that they have to expand. But I'm not sure an airline can do that "on their own" in todays market, without strategic partners. (All this talk about the USA-AUS services just got me thinking along these lines...so I did a poll.)

 

[SeaWolf]

I have a feeling we're not going to see any action on the global alliance front until they launch their international carrier next year. But even then I'm not sure, Virgin Atlantic is not a member of any alliance, neither are any of the other Virgin airlines. There might be a perception that allowing a Virgin carrier to join the alliance would seem to 'devalue' it, being that they're often perceived as being somewhat downmarket.

Although I would love to see them join for the obvious advantage it would give me in being able to cash my Velocity points with other alliance airlines, so I'm voting for them to join *A.

 

[dajop]

Personal preference would be to see DJ join *, but I think from a business perspective they'd be better off continuing the strategy of individual carrier alliances, or Skyteam might make sense to feed to/from the proposed US services ( and mooted Asian services?) as this part of the world seems to be a reasonable Skyteam gap. Whatever the case, I think some form of status accrual system may be worthwhile for DJ - after all I wonder how many QF pax (have their employers) pay more than they need to because they are conciously or subconciously pursuing status and associated benefits.

 

[oz_mark]

Personal preference would be to see DJ join *, but I think from a business perspective they'd be better off continuing the strategy of individual carrier alliances, or Skyteam might make sense to feed to/from the proposed US services ( and mooted Asian services?) as this part of the world seems to be a reasonable Skyteam gap. Whatever the case, I think some form of status accrual system may be worthwhile for DJ - after all I wonder how many QF pax (have their employers) pay more than they need to because they are conciously or subconciously pursuing status and associated benefits.

Imagine if both DJ and MH joined Skyteam. That would certainly shake things up in this part of the world!

 

[infoworks]

IMVHO Skyteam needs something for me to join, too hooked into the other two I guess.

 

[d15.in.oz]

Bump... this is how we were collectively thinking at the end of March - seems to be a clear preference?

 

[oz_mark]

and reading other thread's, I don;t think much has changed in the views expressed here.

 

[Yada Yada]

There might be a perception that allowing a Virgin carrier to join the alliance would seem to 'devalue' it, being that they're often perceived as being somewhat downmarket.

My perception is that it would be the other way around. Joining Star would devalue Virgin Blue's uniqueness.

 

[AlphaVictor]

Completely left of centre - but I believe DJ will announce a new low cost subsiduary (sp?) - Virgin Lite to compete in the holiday short haul popular tourist routes with Tiger and Jetstar. At the same time it will position DJ to compete with QF in a ramp up of J Class and their business city pairs.

Ballina - Coffs - Fraser Coast - Gold Coast etc will go to Virgin Lite

 

[Yada Yada]

Completely left of centre - but I believe DJ will announce a new low cost subsiduary (sp?) - Virgin Lite to compete in the holiday short haul popular tourist routes with Tiger and Jetstar. At the same time it will position DJ to compete with QF in a ramp up of J Class and their business city pairs.

Ballina - Coffs - Fraser Coast - Gold Coast etc will go to Virgin Lite

Not so sure about the J class idea. Check out this post: http://www.frequentflyer.com.au/com...ocity/are-you-in-know-10345-3.html#post133421

 

[d15.in.oz]

Not so sure about the J class idea...

Premium on board seating/space options/services is not only about actually selling them... how many posts on this and other websites are concerned with "what's the chance of an upgrade if...?" ​

I think, aspirational marketing is an important part of QAN loyalty!