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Hamilton Island - Because it's easier I would say. I often refer to the airport code when speaking about where I am going.
Note: I have MEL-OOL for next Friday. Minimum bid of $270 for each passenger. No thanks VA.
I have been flying for years and never once have taken notice of the airport code. Its not as if when you book you select the airport code. So if its a destination you have never been to then no one would have a clue what it is. Seems silly to me. If we are all so time poor that we have to use abbreviation's then I guess we should start typing like 13 year olds on sms I c u q t tomoz whatevs