Why can't I use my Velocity membership to pre-pay for Live2Air, which is then redeemed by swiping my Velocity card instead of my credit card? If you could do this, would you use it?
My flight up to MKY this morning was delayed by ~30 mins, and to DJ's immense credit, they gave all pax complementary Live2Air as a result. This was a great surprise and fantastic to see, but it also caused me to ponder the above thought during my sleep-deprived zombie trance at the times that I wasn't watching Lady Gaga dance around in a decidedly lacking outfit on Channel [V].
I firmly believe that if DJ offered Velocity members the option to pre-purchase Live2Air at the time of booking their fare, they'd see a not insignificant number of people taking it up. It'd rely on the fact that you do not then need to lure the customer to make a second purchase when they are on the flight itself, though that of course would remain an option. I'm no sales guru but it makes logical sense to me that offering the lure of impulse bolt-on upgrades to fares for a small extra cost would encourage people to take them up - after all, what's $5 or $10 (or less - see below) when they're looking at a $100 fare on the screen at the same time? This is, after all, the entire premise behind having confectionery at supermarket checkouts.
You could extend this - Velocity pax could log in to manage their booking and buy it at any time after booking their flight. This could be sold at a small discount ($4.50/$9.00 vs $5/$10 - don't underestimate the power of even insignificant savings!) to the passenger as it's pre-paid then and there, encouraging a purchase early for saving in exchange for parting with money prior to the use of the service. This could be extended again by way of offering bulk-buy 'credits' for a discount so that frequent pax could stock up and use them as they go.
The infrastructure is obviously the hurdle here, but I think the benefits for all involved are worthwhile:
- Pax get cheaper IFE by pre-purchasing
- FF's get even cheaper IFE by buying in bulk
- DJ get a larger IFE uptake by offering it at the time the pax is already spending money and thus increasing the chance of purchasing
- DJ get the spend earlier than at the time of service, allowing for investment of the money
Opinions? Thoughts on how to improve the idea? Cries of "Nam Taf you're stupid shut up and go away!"? Let me hear them!
My flight up to MKY this morning was delayed by ~30 mins, and to DJ's immense credit, they gave all pax complementary Live2Air as a result. This was a great surprise and fantastic to see, but it also caused me to ponder the above thought during my sleep-deprived zombie trance at the times that I wasn't watching Lady Gaga dance around in a decidedly lacking outfit on Channel [V].
I firmly believe that if DJ offered Velocity members the option to pre-purchase Live2Air at the time of booking their fare, they'd see a not insignificant number of people taking it up. It'd rely on the fact that you do not then need to lure the customer to make a second purchase when they are on the flight itself, though that of course would remain an option. I'm no sales guru but it makes logical sense to me that offering the lure of impulse bolt-on upgrades to fares for a small extra cost would encourage people to take them up - after all, what's $5 or $10 (or less - see below) when they're looking at a $100 fare on the screen at the same time? This is, after all, the entire premise behind having confectionery at supermarket checkouts.
You could extend this - Velocity pax could log in to manage their booking and buy it at any time after booking their flight. This could be sold at a small discount ($4.50/$9.00 vs $5/$10 - don't underestimate the power of even insignificant savings!) to the passenger as it's pre-paid then and there, encouraging a purchase early for saving in exchange for parting with money prior to the use of the service. This could be extended again by way of offering bulk-buy 'credits' for a discount so that frequent pax could stock up and use them as they go.
The infrastructure is obviously the hurdle here, but I think the benefits for all involved are worthwhile:
- Pax get cheaper IFE by pre-purchasing
- FF's get even cheaper IFE by buying in bulk
- DJ get a larger IFE uptake by offering it at the time the pax is already spending money and thus increasing the chance of purchasing
- DJ get the spend earlier than at the time of service, allowing for investment of the money
Opinions? Thoughts on how to improve the idea? Cries of "Nam Taf you're stupid shut up and go away!"? Let me hear them!
Perhaps, with free IFE it would just be another way to show FF that they care...
