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As a lowly silver member it doesn’t look like there is a lot of incentive to become a Gold or Black member.


I have also noticed VM prices increasing across many of their wines in the order of 20- 25% on their newer vintages which makes this rinse and repeat strategy less impacting to me.  I have noticed Winestar and Skye Cellars being more competitive by ~ 20% on identical products lately. I love the hassle free return option of VM  but at a 20% premium with fewer substantial codes coming through of late is making it harder to leave the business with VM.


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