Virgin Blue and its name

What should Virgin Blue do regarding tis name

  • Keep negotiating with SQ and SRB to get Virgin Australia

    Votes: 26 41.9%
  • Keep negotiating with SQ and SRB to get V branding

    Votes: 22 35.5%
  • Pay break contract fees and initiate a complete name change and rebrand

    Votes: 18 29.0%
  • Do nothing

    Votes: 3 4.8%

  • Total voters
    62
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Jan 19, 2005
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Have started this poll as it would be interesting to see whether frequent flyers are wanting a complete, partial or no rebrand to DJ.

I have allowed the ability for multiple selections.
 
V Australia or nothing at all. I don’t think Virgin australia sounds that great! Plus, how much are they paying for naming rights anyway? If it’s a lot, and going to rise, better to just pick a new name I think.
 
+1 rebrand needed. I prefer V Australia over Virgin Australia, but that's just me.
Maybe Ansett Australia is available for a reasonable fee? :lol:
 
+1 rebrand needed. I prefer V Australia over Virgin Australia, but that's just me.
Maybe Ansett Australia is available for a reasonable fee? :lol:

Surely you jest :lol:

I agree with V Australia sounding a lot better, though....
 
In order of preference (number of >'s indicating degree of preference)

Rebrand >> V Australia >>> V Pacific >>>> Virgin anything
 
I hear Ansett is going pretty cheap as a trademark ;)

That would be interesting though, if they did that :)
 
+1 rebrand needed. I prefer V Australia over Virgin Australia, but that's just me.
Maybe Ansett Australia is available for a reasonable fee? :lol:

Or perhaps Compass 1, or Compass 2. Kendall Airlines, Impulse etc, etc.
For me VA is top choice.

Cheers Dee
 
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I’d love to know which 13 members chose Virgin australia, seeing as they clearly didn’t see the need to comment any further… :rolleyes:
 
Virgin Pacific > Virgin Australia > V Australia > Virgin Blue > Rebrand > V Pacific

Regardless of the second word they're colloquially known as just 'Virgin' so I think you'd be silly to lose that.
 
Virgin Pacific > Virgin Australia > V Australia > Virgin Blue > Rebrand > V Pacific

Regardless of the second word they're colloquially known as just 'Virgin' so I think you'd be silly to lose that.
Virgin Pacific is too east coast centric for my liking.
 
Virgin Indian?
Virgin Bight?
Virgin Arafura?
Virgin Tasman?

;)
 
Mmm its a tough time for DJ.

SQ are not even negotiating, DJ are actually at the moment fighting it out with SRB.

DJ want a single brand - that's public knowledge. DJ pay significant coin to Virgin to use Virgin. The issue is that SRB is still a shareholder and is demanding royalties from the use of the letter V because of its implied value derived from his own brand Virgin (although at this point he does not own the trademark V I believe).

SO sticky situation and the re-brand has been pushed out to probably next year.... The only winners here are the lawyers and QF!

I imagine the probable outcome will be DJ allowing Virgin to buy the V trademark and getting a reduced royalty rate.... I understand SRB's argument against DJ still paying them $.... but think its a pity that they can't sort it out quickly and not leave the business hanging for months....
 
Virgin Indian?
Virgin Bight?
Virgin Arafura?
Virgin Tasman?

;)

Borrow a leaf out of bygone era of travel .... V Indian Pacific .... or simply Indian-Pacific. Oh GSR might not like that. Nor might Air India.
 
I imagine the probable outcome will be DJ allowing Virgin to buy the V trademark and getting a reduced royalty rate.... I understand SRB's argument against DJ still paying them $.... but think its a pity that they can't sort it out quickly and not leave the business hanging for months....

I say just go a total rebrand and dump the royalties to Branson. The one-off cost of the rebrand would be less than the annual royalties.....
 
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