Virgin Blue launches $4.5m ad blitz

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Virgin Blue launches $4.5m ad blitz
Steve Creedy, Aviation writer
August 01, 2006

VIRGIN Blue is launching a $4.5 million national advertising blitz and introducing a new flexible corporate travel fare as it intensifies efforts to capture more corporate travellers.

The "Don't follow suit" campaign will, from today, urge business travellers to break away from the pack and try Virgin as an alternative to Qantas.

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Today's advertising launch will be accompanied by a new "corporate plus" fare, developed from its blue-pass fare after feedback from government and corporate customers.

The new fare will include lounge access, priority check-in, a 32kg checked baggage limit, the ability to make fee-free itinerary changes up to an hour before a flight and the flexibility to use a credit for up to 12 months.

Full Story...

The 32kg baggage allowance is a nice addition to the Corporate Plus fare. Nice to see DJ providing real enhancements.

 

[DJ737]

Hi there

Lounge access on the corporate plus fare is a nice touch, considering QF wont even let a J pax in when flying domestic.

Cheers
DJ737